White Paper: How to improve the accuracy of Political and Social Polling

Discover how to make your election and voter polling more accurate and relevant in this politically charged and divided climate by:

• Reaching beyond the "usual suspects" to engage every part of the electorate, build more representative samples, and boost response rates.
• Asking the right questions to uncover what voters really think (not just what they think you want to hear).
• Being more transparent about how polls work and what they’re for to re-engage with the public.
• Employing a variety of different polling methodologies and analysis tools to ensure every voice is heard.

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